Which appliance brands are selling the best deals in the UK?
The UK is home to the world’s largest number of internet-connected appliances, with over 10,000 in use by households, businesses and businesses with a physical presence in the country.
As well as being a popular choice for consumers, the vast majority of internet appliances sold in the United Kingdom are also available through Amazon, so the brands that dominate the market are also among the most popular with online shoppers.
The UK is the top market for online retail, according to data from the UK Office for National Statistics (ONS), with the majority of UK internet-powered appliances sold on Amazon in 2017.
While the UK is one of the top five countries for internet-enabled appliances in terms of sale, a study by research company Kantar Worldpanel found that the country has a far lower number of online appliance stores compared to the US, where a third of all internet-equipped appliances are sold.
While the number of appliances sold online in the U.K. has grown significantly over the last few years, the number sold in hardware stores, where customers can purchase online-only appliances, has remained relatively constant over the same period.
According to data published by the ONS in February, UK households purchased 3,813,000 internet-access appliances in 2017, a 10% increase on the previous year.
The number of web-access appliance sales fell by 8.2% in 2017 to 4,095,000, though that was still higher than the US which sold 6,749,000 units.
Despite the continued growth of the internet appliance market, online sales of the popular appliances have been falling since 2013.
According the Kantar data, internet-based appliances accounted for only 0.7% of all appliance sales in 2017 but this fell to 2.1% in 2020, according the ONs latest data.
The internet appliance industry, however, is still growing.
In the last three years, online appliance sales have grown by 15.6% in the first quarter of 2018, and by 20.6%, in the quarter ending March 2019.
The average price of an internet-ready appliance in the three years ending March 2018 was £5,300, compared to £3,400 in 2020 and £1,700 in 2021.
In 2021, the average price for an internet appliance was £3.60 per unit, up by £4.75 from the previous quarter.
The rise in internet appliance prices has been driven by rising demand from businesses and consumers who want to keep up with changing consumer behaviour.
In 2017, the UK was the only country in Europe to not have a VAT on online appliances.